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April 15, 2010

The Joy of Rakeback

April 2010 Rakeback is a vital retention tool for online poker rooms and should not be a dirty word, says Karim Wilkins, co-founder and CEO of RakeTheRake.com.

I recently attended the CasinoAffiliatePrograms.com European conference in Barcelona, more commonly known as CAP Euro. I was at one of the conference after-parties, when a gorgeous affiliate manager came up to me to ask who I was. I told her my name, that I ran RakeTheRake.com and asked if she’d like a drink. So far so good. ‘So what does your site do?’ she asked. ‘I’m a rakeback affiliate,’ I replied casually. Well from the look on her face you would have thought I had just [...]

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