Case study: Ladbrokes April 2010 How has one of the early market leaders fared in recent times? InsidePoker Business looks at the UK’s retail betting giant to find out if its lost its way with poker.
Ladbrokes Poker launched in 2002 and quickly became the third largest online poker room in the world and the biggest without US customers. In 2003, the site grew its customer base by 300%, attracting 25,000 customers and offering satellite qualification to its Poker Million live tournament. The success story continued in 2004 as the customer base more than doubled to 60,000 active players and by 2005 Ladbroke’s annual report proudly boasted that its poker site [...]