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March 15, 2015

Cracking the code

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Cracking the code June 2012


  Steven McLoughlin from PokerTracker explains how poker software can actually help attract the recreational market

How can the poker industry attract more recreational players? This is the 100 billion dollar question that has all the poker networks spending millions to research. It seems like everyone has an answer, yet none of the solutions proposed have proven to work long term. The most successful marketing campaign to-date is probably PokerStar’s ‘Bring out the PokerStar in you’ campaign. This was a good foundation for attracting recreational players, but I feel [...]

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March 15, 2015

News in Brief

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News in brief September 2012 PokerStars reveals Tilt plan, Betfair in Playtech deal, GVC and Hills in Sportingbet takeover talks

PokerStars revealed details of its plan to repay $184 million to former customers of Full Tilt Poker outside of the United States of America. In France, Spain, Denmark, Estonia and Belgium former Full Tilt Poker players will be repaid through the locally-licensed PokerStars platform. In Italy, PokerStars is working with regulators to determine the appropriate process to ensure compliance with local regulations.  In all other markets (with the exception of the USA), Full Tilt Poker players will [...]

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March 15, 2015

PokerStars forms alliance with Wynn

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PokerStars forms alliance with Wynn March 2011   Online poker leader forms strategic partnership with US casino giant

Wynn Resorts CEO Steve Wynn has revealed his firm plans to form a partnership with online poker site PokerStars to fight for federal online poker legislation in the US.

Wynn Resorts also announced it plans to launch in the US market, should federal legislation become a reality.

‘After much study, we are convinced that the lack of regulation of Internet gaming within the U.S. must change,’ Wynn Resorts CEO Steve Wynn said.

The alliance of the Las Vegas-based [...]

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March 15, 2015

The Hidden Value

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The Hidden Value October 2010


Mike Butlin, marketing manager for Red Hot Poker, looks at the right way to treat online qualifiers and why most sites get it wrong

A quick scan of upcoming live poker tournaments in the UK shows the WPT, EPT, WSOPE, UKIPT, APAT and GUKPT all hosting events in short succession. This overdose of acronyms demonstrates the overwhelming opportunities that online poker players now have to satellite into major poker tournaments. And this is both an opportunity and headache for poker operators.

Of course, qualifying into an event is just one step towards the tantalising cash [...]

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