Ladbrokes and the Future!
Denis Campbell from Hum4n looks at Ladbrokes potential acquisition of 888 and makes some predictions for the online gaming market
HUM4N correctly predicted that 888 would soon become a target for acquisition as it was rapidly dropping below critical-mass and being weakened by diversification. It was also HUM4N’s view that the strong land based gaming firms like Ladbrokes would act to improve their ‘e’ performance reinforce their brand differentiation by leaving networks in favour of their own unique platforms and products.
Ladbrokes were already moving to a limited exclusivity within the Microgaming network for poker and they are one of the very few operators who have increased their player yield by focusing on retention rather than numbers growth. They might not be too impressed with 888 Poker’s performance where the opposite has been true.
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